BMW steps out of the box
written by Mitch McCullough (print
this article)
BMW has launched a revolutionary line of 7 Series models.
After driving the all-new 2002 745i, we're here to tell
you this is a fantastic luxury-performance sedan.
Its powerful engine, amazingly responsive six-speed automatic
trans-mission, magic-carpet ride quality, brilliant handling,
and awesome brakes deliver the ultimate in driver control.
No matter where you sit, its interior is beautiful and wonderfully
comfortable. A longer 745Li model is available for even
greater legroom in the back seats. The best-sounding stereo
we have ever experienced is available for this car. The
cabin is whisper quiet, a great place for quiet conversation,
listening to music or solitude. A plethora of features ensure
travel will never be dull.
Known for brilliant high-performance sedans with conservative
styling and straightforward interiors, BMW has stepped out
of the box with this design. The new 7 Series models offer
stunning styling and a fresh approach to ergonomics
that have sparked controversy among the automotive media.
The styling is well thought out, however, and we think it
deserves to be given time and consideration before being
dismissed. We are growing to appreciate it. This car stretches the bounds of driving technology
to new horizons. But could it be ahead of its time? No question
there's a learning curve to operating some of the more advanced
secondary features. You'll need to read the owner's manual
to fully master all of them, though that's not necessary
to enjoy this car. It is conceivable, however, that some
owners may tire of telling valets how to start the car,
release the parking brake, put it in drive, and put it back
in park.
Driving the 7 Series is fun and easy, however, as the
car quickly and efficiently achieves any of the driver's
wishes, even bending the laws of physics when necessary.
In addition to its brilliant performance, this is probably
among the safest cars on the road. Indeed, as big
luxury cars go, the new BMW 7 Series is the ultimate driving
machine.
Two 7 Series models are available for 2002: the 745i
($67,850) and the long-wheelbase 745Li ($71,850). A brand-new
engine supplies gobs of power yet impressive efficiency.
A 4.4-liter V8 rated at 325 horsepower, the new engine comes
with a new six-speed automatic transmission. Before the
year 2002 is over,
BMW will launch an all-new 2003 760Li powered by a new 6-liter
V12 engine. That will complete the new 7 Series line. The
745i rides on a 117.7-inch wheelbase while the 745Li and
760Li ride on a 123.5-inch wheelbase. The long-wheelbase
Li models are 5.5 inches longer overall than the standard
745i. BMW says about two-thirds of its 7 Series customers
opt for the longer Li models.
BMW's new iDrive system is standard on all 7 Series
models. And, of course, the 7 Series comes standard with
a long list of luxury features, including beautiful interiors
trimmed in a choice of rich leathers and woods. Standard
tires are V-rated 245/50s on 18-inch alloy wheels, with
optional 19-inch 245/45s on front, 275/40s on the rear.
books
sponsored links
Twelve airbags are available: two frontal airbags, two
knee airbags, two side airbags, and the Head Protection
System, or HPS, which is a tube-shaped curtain designed
for head protection in a side impact. Active Head Restraints
move the head rests closer when a collision is detected.
As an option, side-impact airbags and the HPS are available
for rear-seat passengers ($550). An optional tire pressure
monitor ($300) is available. And there's a host of state-of-the-art
active
safety features designed to help drivers avoid accidents
in the first place. Options include an Adaptive Ride Package ($1900),
which includes a self-leveling rear suspension, and stepless
Electronic Damping Control that automatically adjusts shock
damping according to conditions. A Cold Weather Package
($1100) adds a heated steering wheel, heated front and rear
seats, and a ski bag. A Convenience Package ($1000) includes
soft-close doors, which draw them in for easier, quieter
closing, and power trunk opening and closing. A Luxury Seating
Package ($2500) adds 20-way adjustments, fans to blow air
through the seating surfaces, and an automatic massager.
Why go to a five-star resort if you're driving one of these?
Some of these features are available as separate options
so you can choose exactly what you want.
BMW stepped out of the box with a revolutionary design
for its new 7 Series sedans. Among the design objectives
were a car that would generate greater curb appeal, more
presence. Indeed, the new 7 Series cars look more muscular,
more agile than before. Though the trademark twin-kidney
grille and long hood make it clear that this is a BMW, the
look of the new 7 Series is a dramatic departure from past
BMWs in every respect.
The
new styling has not pleased everyone, however. The design,
particularly when viewed from the rear, has been controversial
among automotive media. BMW says its buyers love it. We
did not care for it at first, but we are warming up to it
after spending time with the car and receiving a detailed
(and entertaining) explanation by BMW's chief designer of
why it looks like it does. BMW says it did not want a bland
design for its new 7 Series and suggests that the appearance
of the previous-generation 7 Series (1995-2001) was overly
conservative. It should also be pointed out that this company
was not what it was just a few years ago. In addition to
its 3-, 5-, and 7-series sedans, BMW now has an
X5, a
Z3, a
Z8. Its portfolio could be compared with a small library:
Instead of having just three books as before, it now has
a big shelf loaded with books and several different types
of volumes. The company did not want the 7 Series to simply
look like a big
5-Series. BMW felt it was time to step out of the mold, time to
exercise some design leadership. Frankly, we're pleased
to see passion and emotion come out of this conservative
company.